Stroopwafels as Corporate Gifts: A Warm Dutch Idea

In the Netherlands, the person with the birthday brings a treat for their colleagues: a traktatie. Instead of receiving, you give. That small Dutch habit explains why stroopwafel corporate gifts work so well: they are about sharing a moment, not just handing over a present.

A stroopwafel gift brings together something everyone enjoys and a real story. It is a Dutch tradition, baked in Amsterdam and finished with your name or logo. At Hans Egstorf, Amsterdam's oldest stroopwafel bakery, we have seen how a simple pack of stroopwafels can say more than a branded pen. Below, we explain why stroopwafels work so well as a business gift and what to consider when you order them.

What makes a good corporate gift?

A good corporate gift feels like a gesture, not like marketing. It is personal and easy to receive. The best gifts are also shared, whether they are opened in a meeting or taken home to the family.

Food gifts meet that standard well. They never end up forgotten in a drawer, and they create a small moment of pleasure. The challenge is to choose food that feels special rather than generic. A gift with a clear origin and a story behind it stands out.

Why stroopwafels make a meaningful business gift

The stroopwafel is one of the most recognisable Dutch treats: two thin, crisp waffles joined by a layer of warm caramel syrup. For international guests it is a taste of the Netherlands; for Dutch recipients it is a familiar comfort.

That makes stroopwafels a natural choice when you want your gift to carry a sense of place. A conference in Amsterdam gains something when the gift is clearly local. The same goes for a client visit or a company milestone.

A piece of Amsterdam to take home

Many corporate gifts are given when guests arrive or leave. Think of a welcome gift at a conference, or a thank-you for a speaker after a talk. In those moments, a gift from Amsterdam becomes a small souvenir of the city and of the company that gave it.

Hans Egstorf has been baking stroopwafels in Amsterdam since 1898. Our bakery on the Spuistraat still follows the original family recipe. When a gift comes from a bakery with that history, the recipient takes home more than a snack: they take home a piece of Dutch food heritage.

That tradition is carried by people. Some of the bakers in our shops have been with Hans Egstorf for more than twenty years. They know exactly when a waffle is ready to come off the iron. Every gift that leaves our bakery is finished by hands that have done this thousands of times.

How personalisation works

Personalised stroopwafels are usually finished in one of two ways. The first is a printed satin ribbon that ties the cellophane wrapping, with your name or logo in one colour. The second is a round sticker of 5 by 5 cm that can carry a full-colour logo.

At Hans Egstorf, both options can be combined. The ribbon colour and the ink colour are chosen to match your brand. Every file is checked before printing, so the logo is sharp and readable. The result looks hand-finished rather than mass-produced, which is exactly what a personal gift should feel like.

Choosing the right packaging

The packaging determines how the gift is received and how long it stays on display. Common choices include:

• A classic pack of 10 stroopwafels or 15 minis, wrapped in cellophane with a ribbon. Simple and easy to hand out.
• A tin in a choice of colours: practical, and kept long after the stroopwafels are gone.
• A Delft Blue jar: porcelain inspired by one of Holland's oldest crafts, often chosen for VIP guests or speakers.

A useful rule: the more lasting the packaging, the longer your brand stays in view.

Planning your order: quantities and timing

Personalised gifts need a little planning. Printed ribbons and stickers are produced to order, so allow at least one to two weeks between ordering and delivery. During the busy season from November to December, earlier is better.

For groups of around 25 gifts or more, ordering online is often the simplest route. For 100 gifts or more, a personal plan helps. That way, you can discuss bespoke designs and delivery to a hotel or venue. Always confirm the delivery address and an on-site contact person.

Stroopwafel gifts for events, teams and clients

Stroopwafel gifts fit many business occasions:

• Client gifts: a thank-you after a project or at the end of the year.
• Team gifts: appreciation for employees, for example at the end of the year.
• Events and conferences: a welcome gift in the hotel room or a thank-you for speakers.
• Store openings and launches: a local treat for the first visitors.
• Weddings and private celebrations: favours with the couple's names on the ribbon.

In each case, the combination of a familiar Dutch treat and a personal finish makes the gift feel considered.

Frequently asked questions

Are stroopwafels a good corporate gift?

Yes. Stroopwafels are a recognisable Dutch treat that most people enjoy, and they carry a clear sense of place. With a printed ribbon or sticker, they become a personal gift that reflects both your company and Amsterdam.

Can stroopwafels be personalised with a logo?

Yes. The most common options are a printed satin ribbon with your logo in one colour and a round full-colour sticker. At Hans Egstorf, both can be combined, and every file is checked before printing.

How long do stroopwafels keep?

Packaged stroopwafels from Hans Egstorf keep for about three months. Store them dry and at room temperature. This makes them suitable for gifts that are handed out over several days, such as at a conference or trade fair.

How far in advance should I order personalised stroopwafels?

Allow at least one to two weeks for printing and delivery. For large orders or the holiday season, plan earlier. Bespoke packaging, such as a custom-printed tin, can take several months.

Do stroopwafels contain allergens?

Yes. Traditional stroopwafels contain gluten, milk, egg and soy, and may contain traces of nuts. For groups with dietary needs, gluten-free and vegan options are available. See our allergen information.

Conclusion

Stroopwafel corporate gifts offer something many business gifts lack: a real story and a moment of enjoyment. Finished with a ribbon or sticker, they become a personal thank-you from your company. Hans Egstorf has baked stroopwafels in Amsterdam since 1898, and we are glad to share that tradition with your guests. You can explore personalised gifts at Stroopwafel.com.